Sales Lead

Head of Go-To-Market — Up to $200k Base + Bonus — US Based (EST)

We’re partnered with a well-backed, early-stage team building core infrastructure at the intersection of decentralised finance and traditional financial systems. They’re solving hard problems around capital efficiency, on-chain execution, and secure transaction flows — and they’re now ready to put a commercial engine behind it.

This is a founding-level GTM hire. You’ll own how the business goes to market across fintech, banking, and payments: the strategy, the motion, and the revenue that comes out of it. Expect to be hands-on closing in year one while building the playbook the team scales on.

What You’ll Own

• Define and execute the go-to-market strategy across fintechs, banks, payment providers, and institutional players.
• Own the full enterprise sales cycle end to end — from ICP definition and outbound through commercial negotiation and contract execution.
• Build the repeatable GTM playbook: qualification framework, pricing and packaging input, sales collateral, and the early pipeline engine.
• Sharpen positioning and messaging in partnership with founders and product, feeding market signal back into the roadmap.
• Navigate complex buying committees — risk, compliance, treasury, engineering, and C-suite — across long institutional sales cycles.
• Develop strategic and partner-led channels that compound pipeline beyond direct sales.
• Lay the foundation for the commercial team as the business scales, with scope to build and lead.

What You’ll Bring

• Substantial enterprise sales or GTM leadership experience, with a consistent record of closing complex, high-value deals into financial institutions.
• Proven success selling to banks, payment providers, and fintechs — and comfort operating at VP and C-level.
• A track record of consistently exceeding quota or ranking among top commercial performers.
• Strong consultative and commercial instincts: you can run a 9–18 month cycle without losing momentum.
• Comfort operating in ambiguity — early-stage, limited collateral, and a market still forming.

Highly Preferred

• Experience taking infrastructure or enterprise technology to market with fintechs and traditional financial institutions.
• Background selling in and around digital asset custody, wallet infrastructure, institutional crypto infrastructure, or secure digital asset platforms.
• Experience at a custodian, infrastructure provider, or equivalent — ideally through a scaling phase.
• Prior experience as a first or early commercial hire, or building a GTM function from scratch.

Compensation & Opportunity

• Competitive base up to $200k, plus discretionary bonus.
• Genuine ownership of the commercial function during a defining growth phase.
• Direct access to founders and real influence over strategy, product direction, and how the team is built.

If this sounds like your next move, apply with your latest CV.