Performance Marketing Manager

A leading cryptocurrency and fintech organization is pioneering the development of a stable, asset-backed digital currency. The company is committed to creating a financial ecosystem that provides stability and accessibility to users worldwide. With a strong financial foundation and a mission to combat hyperinflation, it is shaping the future of decentralized finance.

About the Role

The company is seeking a Performance Marketing Manager with expertise in CRM, paid media, and data-driven growth strategies. This individual will develop and execute multi-channel marketing campaigns to drive brand awareness, user acquisition, and engagement. The ideal candidate has a proven track record of optimizing large-scale budgets and leveraging analytics to enhance campaign performance.

Key Responsibilities

• Develop and execute a multi-channel paid marketing strategy across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH (Digital Out-of-Home).

• Manage and optimize paid campaigns, ensuring efficiency and ROI.

• Oversee media buying and collaborate with external agencies and vendors for DOOH and programmatic display placements.

• Continuously test and iterate ad creatives to maximize engagement and conversion rates.

• Set up, track, and analyze performance metrics across the full sales and marketing funnel.

• Conduct A/B testing for landing pages and ad creatives to optimize user acquisition.

• Develop audience segmentation strategies to refine targeting and improve cost-efficiency.

• Stay ahead of industry trends, platform updates, and new advertising technologies.

Required Skills & Experience

• 4-6 years of experience in performance marketing, CRM, and paid media.

• Proven success in managing and optimizing ad budgets exceeding $100K for fintech, crypto, or tech brands.

• Expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and programmatic DSPs.

• Strong understanding of CAC, LTV, attribution models, and web analytics.

• Hands-on experience with Google Tag Manager, GA4, Looker, or similar tools.

• Experience managing DOOH campaigns and understanding their impact on digital marketing.

• Proficient in project management and CRM tools such as HubSpot and Monday.com.

• Passion for fintech, crypto, or emerging technologies.

• Must be based in New York, NY or San Francisco, CA.

Preferred Qualifications

• Experience working in high-growth tech startups.

• Deep knowledge of conversion tracking, marketing automation, and audience segmentation.

• Familiarity with blockchain, cryptocurrency, and decentralized finance trends.

Benefits

• Work on impactful projects that shape the future of stable digital currencies.

• Fast-moving, dynamic environment with unique business challenges.

• Competitive salary with a generous token grant.

• Strong financial stability and long-term growth potential.

• A mission-driven culture focused on financial accessibility and stability.

If you are a results-oriented performance marketer passionate about fintech and crypto, this is an opportunity to contribute to a groundbreaking financial ecosystem. Apply today to be part of a team transforming global finance.