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Marketing and Business Director (Central America)

  • $40k - $65k
  • ID: 3532
  • Posted: 16.01.25

Marketing and Business Strategy Lead – $40k – $65k – Remote

Join an innovative organization reshaping the financial technology landscape. As a Marketing and Business Strategy Lead, you will design impactful marketing initiatives, craft market entry strategies, and drive partnerships to expand the reach of innovative financial products in emerging regions.

Key Responsibilities:

  • Market Launch Planning: Develop and execute launch strategies that clearly define target audiences, competitive advantages, and product value.
  • Campaign Design: Create and implement marketing campaigns that prioritize customer acquisition and engagement across multiple platforms.
  • Strategic Partnerships: Identify potential collaborators and foster partnerships to enhance growth and market presence.
  • Brand Strategy: Establish and maintain consistent messaging across all channels, ensuring brand alignment and visibility.
  • Performance Insights: Monitor and analyze key metrics, including customer growth, retention, and campaign effectiveness, to guide strategy improvements.

Requirements:

  • Extensive experience (5-10 years) in marketing and business development within financial technology or digital payments.
  • Proven success in launching innovative products and expanding customer bases in high-growth regions, particularly in Latin America.
  • Deep understanding of data-driven marketing approaches and familiarity with digital tools and analytics systems.
  • Exceptional strategic thinking, blending creativity with data analysis to identify growth opportunities.
  • Fluency in English and Spanish, with strong communication skills for diverse audiences.

Bonus Skills:

  • Interest or expertise in emerging technologies like blockchain or distributed ledgers.
  • Proven ability to craft messaging that resonates with both technical and consumer-focused audiences.

Benefits:

  • $40k – $65k base salary
  • Opportunities to lead transformative projects in a cutting-edge industry.
  • A dynamic and fast-paced work environment fostering innovation and collaboration.

If you’re driven by innovation in financial technologies and enjoy leading impactful strategies in a collaborative setting, this role is your next big opportunity. Apply now!

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