Content Marketing Manager

Content Marketing Manager – Institutional DeFi – NYC/Remote

Plexus are working with an infrastructure protocol focused on building and delivering secured solutions for institutions and retail traders alike to engage with Bitcoin both safely and at scale.

They are currently looking for a Content Marketing Manager to take over content strategy, development and publication for their brand and product suite. Details as follows:

Responsibilities

• Lead the content function of the business, including but not limited to: Shortform/Social Media, Long-form/Blog content, Newsletters, Technical Documentation, Threads and Research Reports
• Work in conjunction with product + marketing team to strategize content-focused campaigns that lead directly into revenue generation
• Write content directly to institutional-facing audiences, following a LinkedIn-first distribution strategy

Requirements

• Direct experience building content marketing strategies aimed towards institutional finance audiences (banks, hedge funds, asset managers, etc)
• Experienced managing content pipelines, tracking lead generation and performance/tracking data of each campaign individually
• Experienced writing industry reports, long-form analysis pieces, working directly with raw data and converting this into tangible campaign strategy

Offer/Benefits

• $140-175k USD (NYC) or $110-150k USD (RoW)
• W2 Employment + Benefits (USA only)
• 10% Guaranteed Bonus (crypto)

Sound like you, or someone you know? Please apply within!

This is a remote role with a strong preference for candidates based in New York and the surrounding areas. Visa sponsorship is not applicable at this time.