CMO

Our client is a fast-growing crypto asset management platform looking for a dynamic and experienced Chief Marketing Officer (CMO) to take the lead on their marketing efforts. They’re after someone with a background in centralised finance (CeFi) who understands both B2B and B2C marketing.

The Role: You’ll be responsible for shaping and executing the company’s marketing strategy, ensuring the brand reaches the right audience and drives growth. Leading a marketing team, you’ll focus on delivering key objectives and meeting KPIs.

What You’ll Do:

• Develop and roll out marketing strategies that drive user acquisition and engagement.

• Manage and mentor a marketing team, ensuring they meet performance targets.

• Oversee brand positioning and manage campaigns across digital and traditional channels.

• Implement data-driven strategies to expand the platform’s reach with both institutional and retail audiences.

• Work closely with product, sales, and leadership teams to align messaging and goals.

• Track key marketing metrics and provide regular performance updates.

What We’re Looking For:

• Previous experience as a CMO or senior marketing leader, ideally within CeFi or DeFi

• Strong background in both B2B and B2C marketing.

• Proven ability to manage teams, deliver results, and hit KPIs.

• A solid understanding of digital marketing, growth tactics, and data analytics.

• Excellent communication skills and the ability to influence key stakeholders.

• Must be based in Europe.

If you’re keen to learn more please send your CV to dominic.lang@plexusrs.com or apply directly here.