How to Hire a CTO in Crypto: Insights from Crypto Headhunters

Hiring a Chief Technology Officer in crypto isn’t easy. Competition is fierce, and the people you want are usually already founders or sitting on serious equity.

To unpack what actually works when hiring senior technical leaders in Web3, I spoke with Aaron Harrison, Delivery Manager at Plexus, who’s spent years headhunting CTOs for DeFi, infrastructure, and Layer 2 projects.

Here’s what he’s learned about finding, engaging, and securing a great Crypto CTO.

Web3 CTOs are different

“The biggest difference between a Web3 CTO and a Web2 CTO? They’re still builders,” Aaron told me.

In Web2, CTOs often step back from the codebase and become pure people managers. In crypto, that’s not really an option.

“Most of these CTOs have come straight from being super hands-on. If a project has six engineers, you can bet the CTO is still coding, doing reviews, and architecting,” he said.

It makes sense. Most Web3 companies are smaller and earlier stage, which means their tech leaders need to be both strategic and technical. A good crypto CTO is part visionary, part engineer.

Why it’s so hard to hire a crypto CTO

“It’s always competitive,” Aaron said. “The best CTOs are usually co-founders. Why would they leave?”

That’s the reality. In Web3, many of the top tech leaders already have equity or tokens that tie them in long-term. So getting them to move takes more than just money.

Aaron explained that the right moment to approach someone is often when their current company has plateaued.

“If a project’s growth has stalled or their token’s fully vested, that’s when they might start looking for something new,” he said.

This is where the best recruiters earn their money. You need to know which projects are slowing down, which are thriving, and where the next opportunity lies for someone who wants a new challenge.

What actually motivates a CTO to move

“It’s the vision,” Aaron said. “CTOs don’t leave for a pay rise. They move when they believe in what the company’s building and want a stake in it.”

He’s seen it again and again. For top technical talent, money isn’t the driving factor. The work, the mission, and the potential upside are what matter.

“The role and responsibilities of a CTO don’t really change that much,” he said. “What changes is the vision of the business and the trajectory it’s on.”

If you’re hiring a CTO in crypto, you need to be able to tell a clear story about what you’re building and why it matters. The vague ‘we’re revolutionising finance’ spiel doesn’t cut it. They want substance.

The biggest challenge in the process

“They’re busy,” Aaron said, laughing. “CTOs at early-stage projects are some of the busiest people in the world.”

Because of that, Aaron sets what he calls “rules of engagement” early on.

“You can’t just call them all the time. I set expectations around when to talk, how to keep things private, and what works best for their schedule,” he said. “It keeps everything efficient and respectful.”

That kind of professionalism goes a long way in this industry. Crypto is small, and reputation matters.

Where great crypto CTOs come from

While some are pure Web3 natives, Aaron often looks at what he calls “Web 2.5” talent.

“We target people at companies like on-ramps or off-ramps, or fintechs with crypto offerings,” he explained. “They understand traditional systems but already have exposure to blockchain.”

This hybrid background often makes them ideal hires for projects that need to scale fast but still want solid engineering foundations.

The rise of the public-facing CTO

Another trend Aaron’s seeing is the rise of the “brand CTO”.

“In crypto, most people know the CTOs behind big projects,” he said. “They become the spokesperson for the business and the tech. Sometimes they’re even more recognised than the CEO.”

That means a great Web3 CTO today needs more than just technical depth. They need to be able to communicate – whether that’s on stage at a conference, in community AMAs, or when explaining the product to investors.

What makes Plexus good at CTO headhunting

So how does Plexus consistently place high-level technical leaders in one of the most competitive markets out there?

According to Aaron, it comes down to three things:

1. Relationships.
“We speak to CTOs every day. Whether they’re hiring or not, we’ve built strong, long-term relationships with most of the major players.”

2. Understanding the tech.
“We don’t just read a job description. We actually understand what these companies are building and can explain it properly.”

3. Selling the vision.
“For a CTO, it’s not just about the day-to-day. It’s about the bigger picture. The mission, the upside, the impact. We can bring that to life.”

Key takeaways for founders hiring in Web3

If you’re building a crypto company and looking for a CTO, here’s what to keep in mind:

✅ Hire someone who’s still close to the tech.
✅ Lead with your vision, not just the salary.
✅ Respect their time and keep communication structured.
✅ Be able to explain why your project actually matters.

At Plexus, we’ve been helping Web3 companies find the right technical leadership since 2017.

If you’re a founder looking for someone who can take your project from idea to impact, click here to book a call and explore your options.

We’re sourcing the very best in Web3 talent.

We’ve all been there – leaving an interview with the sinking feeling that it went terribly and that there’s no way you’ll get the job. In fact, over 50% of professionals have had a negative experience during the interview process for a new job! Conversely, you might have thought the interview went really well, only to be disappointed when the rejection email comes through. But how do you know whether your interview went well or not?!

No one likes interviews, and unfortunately, you aren’t going to get every job you interview for. However, knowing the signs of a potential bad interview and how to rectify them can help you to better prepare for future interviews. In this article, we will explore how to tell if your interview went badly, giving you eight signs your interview went bad. We will also explore how these signs might become apparent in interviews for jobs within the web3 space, and offer some helpful tips on how to improve next time.

Lack of engagement from the interviewer

An interview should flow as an engaging conversation, with the interviewer listening intently and asking follow up questions to get you to expand on your answers. An interviewer that seems distracted, uninterested or keeps checking the clock might be a sign of a bad interview.

In the web3 industry, a disengaged interviewer might signify that there has been a mismatch in your technical knowledge, or that you’ve been unable to clearly articulate complicated concepts that are necessary for the role.

Negative or ambiguous feedback

Probably the most obvious sign of a bad interview is the interviewer telling you outright. If your responses are being met with criticism and no constructive comments, it’s unlikely you’ll have got the job.

Similarly, if the interviewer doesn’t provide any feedback at all, it may indicate that you don’t meet the necessary requirements or that your experience doesn’t fit the job specification, so you might be likely to receive a rejection email.

Lack of clear next steps

When your interview is nearing its end, you should be spoken to about the next steps in the process, when you’re likely to find out about your progression, and how many more rounds of interview you should expect. If the interview is vague about next steps or this conversation is missed completely, it might suggest uncertainty about your fit.

However, in Web3 recruitment, a lack of clear next steps isn’t always a bad sign. Instead, it could be down to the rapidly-changing nature of the industry or the fact that the company is still defining its hiring needs. Either way, it’s always useful to ask the question about the next steps, so that you are aware and prepared for the next stage should you get there.

No mention of availability

Similarly to an absence of discussing next steps, if an interviewer doesn’t ask about your availability or notice period, it could mean that they’ve already decided that your personality, skillset or experience level doesn’t match the requirements of the job role.

Don’t get downhearted if you’re not asked about your notice period or when you are available to start. In some cases, employers might be waiting to finalise other details, such as budget approval or team structure, before engaging in more concrete discussions about a start date.

Uncomfortable atmosphere or silence

Long periods of silence or an uncomfortable atmosphere during the interview can be a sign that things aren’t going well. If a candidate takes too long to answer a question or offends the interviewer within their answer, it might show the interviewer that they lack the skills for the role or aren’t the right cultural fit for the company.

In the Web3 space, this might happen if a candidate doesn’t display the necessary knowledge for the position, such as struggling to explain complex ideas related to blockchain or decentralised applications. 

Disinterest in cultural fit or company values

With company culture being such a huge part of the hiring process today, the hiring manager needs to be sure that the position is filled by someone who has similar values and would fit in well with other members of the team. If the interviewer doesn’t ask about motivations, work preferences, or alignment with company culture, it may signal that they are not considering the candidate seriously.

Web3 and blockchain companies place a specific emphasis on passion for innovation and the principle of decentralisation. A lack of questions about a candidate’s passion for Web3 or how they see themselves contributing to a decentralised future may signal a poor connection and could be one of the signs that your interview went badly.

The interview is over quickly

Interviews tend to be scheduled for specific amounts of time. According to LegalJobs, interviews usually last between 45 and 90 minutes. If the interview ends much sooner than expected and doesn’t end on some of the usual wrap-up questions (such as those we mentioned above), it could mean that the interviewer wasn’t impressed and that you won’t be progressing to the next stage of the process.

In roles that require an in-depth technical knowledge and a good deal of experience, such as those in the blockchain and crypto space, you’d expect the interview to be quite a long time, in order to give the candidate enough time to clearly explain their skillset and provide examples of their past work. If your 60 minute interview ends after 25 minutes or so, it might signal that the hiring team feels they’ve heard enough to discount your application. In Web3 roles, for example, if the interview doesn’t explore key areas such as technical skills, experience, or the candidate’s ability to adapt to new technologies, it could mean that the interviewer doesn’t think they could keep up with the rapidly evolving space or the pressures of that particular role.

How to use these signs to improve your next interview experience

Now that we’ve run through eight of the most common signs that an interview went badly, you’re probably wondering how you can ensure the next interview goes better! Let’s explore some of our top tips to ensure you have a better experience at your next interview:

• Engage the interviewer with conversation and body language: If you notice that the interviewer seems disengaged, make sure you maintain eye contact and ask follow-up questions to keep the conversation flowing. Show enthusiasm for the role and the company to grab their attention.
• Request feedback during the interview: If the feedback seems vague or negative, ask for clarification on any areas where you could improve. This shows that you’re open to constructive criticism and interested in personal growth.
• Demonstrate alignment with company culture: An interview is a place for both parties to decide whether they are a good match. Take the opportunity to share your values, work style, and why you’re drawn to their company culture. Highlight any shared beliefs or goals, and try to build a rapport with the interviewer. Not only will this demonstrate you’re a good fit, but it will also mean you have some conversation topics for your first day if you do get the job!
• Extend the conversation if it’s too short: If the interview ends prematurely, ask thoughtful questions about the role, company, or team to encourage further discussion. This shows your genuine interest and might lead to a more engaging conversation.
• Highlight your technical skills when relevant: In roles requiring specific technical knowledge, such as within the Web3 or crypto space, ensure you explain your relevant experience in detail. If you sense the interviewer is unsure about your technical expertise, take time to elaborate on key areas and give examples from previous roles if possible.
• Manage awkward moments with confidence: If you sense that something you said caused discomfort or misunderstanding, acknowledge it calmly and provide more context. This can help alleviate any tension and show your professionalism.
• Be prepared to adapt: If you sense that the interview is heading in a direction you weren’t expecting, adjust your responses to better match what the company is looking for. This shows flexibility and quick thinking.
• Follow up with gratitude: Regardless of how you feel the interview went, it’s always worth following up with an email thanking the interviewer for their time and reiterating your interest in the position.
• Don’t let quick rejections deter you: If the interview ends quickly or doesn’t go as planned, don’t take it personally. Use it as an opportunity to review your performance, seek feedback, and improve for the next interview.

By following these tips and addressing the potential signs of a bad interview, you can improve your chances of success and boost your confidence for future opportunities.

How Plexus can help

Identifying the signs of a bad interview can help you reflect and improve for future opportunities. Whether it’s a disengaged interviewer or unclear next steps, these experiences offer valuable lessons. In the fast-paced Web3, blockchain, and crypto industries, learning from these moments is key to staying competitive.

If you’re looking for your next role within the web3 space, PlexusRS is here to help! Our team of experienced recruiters specialises in connecting candidates with roles that match their skills and ambitions within this dynamic industry. We also provide tailored interview support to help you address challenges and stand out to potential employers. Contact us today and discover how we can help you to find your ideal next role!

Hiring in crypto is a challenge. Fast-moving market, global competition, fake CVs, and high expectations from both founders and candidates. Getting it wrong costs time and money – getting it right can define your entire product roadmap.

Plexus has been recruiting in Web3 since 2017, helping founders build high-performing teams across DeFi, infrastructure, gaming, Layer 1s, Layer 2s, and everything in between.

Trusted by Top Crypto Projects

We’ve helped scale teams for:

zkSync, Lido, Celestia, Filecoin, dYdX Foundation, Galxe, Frax, Maple, Euler, Berachain, Sophon, Omni, Movement, Plume, The Sandbox, and more.

From pre-seed to post-raise, we’ve supported companies at every stage of growth.

Why Leading Web3 Teams Work With Us

🧠 Specialists, Not Generalists

Every Plexus consultant focuses on a specific niche — so you’re never dealing with someone who’s just Googled “Solidity.”

You’ll work with someone who gets your stack and understands your hiring needs.

Examples:

• Smart contract engineers in the Solana ecosystem
• US-based BD and partnerships roles
• Solidity devs for DeFi protocols
• Product managers for ZK infrastructure
• Founding marketers for Layer 1s

📈 We Have Real Scale

This isn’t a one-person show.

• 45+ recruiters covering global roles
• 100+ active open roles at any one time
• 300+ successful placements per year

We’ve got the team, infrastructure, and delivery power to help you grow, fast.

Whether you’re hiring one role or twenty, we’ve got the bandwidth and processes to support you without sacrificing quality.

⚙️ Boutique Service, Big Agency Scale

Here’s what sets us apart:

• 45+ recruiters working globally
• 100+ active roles live at any one time
• 300+ placements made every year
• A candidate database of over 600,000 people
• Offices in London and Miami

We combine the high-touch service of a boutique firm with the scale, systems, and delivery capability of a larger agency.

You’ll get a dedicated point of contact and a team behind them who can handle multiple roles at speed, without compromising quality.

🔍 We Filter the Noise

Around 10% of Web3 applicants are fake – AI-generated CVs, borrowed GitHubs, you name it. We catch them before they ever reach your inbox.

Our vetting process includes:

• Deep-dive technical screening
• On-chain activity checks
• Communication and culture fit reviews

Only strong, qualified candidates make it through.

🌍 We’re Global

With offices in London and now Miami, we’ve got a worldwide reach, placing talent across the UK, US, Europe, Asia, and LatAm.

No matter where you’re building, we know the local talent market, comp benchmarks, and how to move fast.

TL;DR

If you’re building a Web3 team and want a recruitment partner who:

• Understands the crypto ecosystem
• Has global reach and proven delivery power
• Can support multiple hires with specialist insight

We’re ready when you are. Book a call with one of our consultants!

Nothing beats the feeling of leaving an interview confident that you nailed it! However, even if you left the interview room (physical or virtual) feeling positive, it’s common for post-interview nerves to leave you questioning every answer and facial expression. We’ve already given you eight signs that an interview went badly. So, what are the signs of a good interview?

Unfortunately, unless you can read minds, there’s no way of knowing exactly what the interviewer is thinking. However, knowing the signs an interview went well can help to ease those nerves. In this article, we will explore how to know if an interview went well, giving you eight signs of a good interview. We will also explore how these signs might become apparent in interviews for jobs within the web3 space, so you know what to look out for in your next interview!

The conversation flowed easily

One of the most obvious signs of a good interview is that the conversation flowed easily. If you feel as if you ‘clicked’ with the interviewer, you probably did – especially if you spent a short time discussing shared interests or topics that were unrelated to the job itself! 33% of hiring managers claim to know whether or not they would hire a candidate within 30 seconds of meeting them, so if you were able to build a strong rapport with the interviewer quickly, it’s a positive sign.

In a web3 or blockchain interview, if you discuss industry trends, emerging protocols, or your thoughts on decentralisation, it suggests the hiring manager values your perspective and sees you as a potential team fit.

The interview ran over the scheduled time

Another positive interview sign is if it ran over the allotted time. Interviews usually last between 45 and 90 minutes, and candidates will often be given an ‘expected timeframe’ for the meeting. If your interview was expected to take 45 minutes, but ended up being over an hour, this is a positive sign – especially for vacancies within the web3 space. An overrunning interview shows that the interviewer has a real interest in you and your skills. Web3 interviewers are usually very busy, so if they’re taking extra time out of their already hectic schedule, it must mean you are a contender for the position!

The interviewer asked about your availability

Towards the end of your interview, if it went well, the interviewer might ask questions about your availability for a second interview, your notice period or if you have a preferred start date. These questions suggest that they are considering moving you forward to the next stage of the process.

Make sure to be truthful in your responses. If you have a 3-month notice period but tell the employer it’s only one month – this isn’t going to help! Try to come across as flexible and excited about the opportunity to progress to the next stage!

The interviewer went into the specifics of the job role and working at the company

If the interviewer is trying to ‘sell’ you on the job or the company, it’s a sign they want you to feel excited about the potential of joining the team. Starting salary negotiations or discussing career progression, benefits or company perks implies that they want you at the company.

In a web3 role, if they discuss how you’d contribute to a DAO, interact with a decentralised team, or work across time zones, for example, they’re already envisioning you in the role. Play into this, and make sure you answer their questions and engage in their conversation enthusiastically. Ask your own questions and make sure to showcase your expertise and enthusiasm at every stage.

You received positive responses to your answers

Positive responses, whether verbal or non-verbal, can be a telltale sign that your interview is going well! If your interviewer leans forward and is nodding along during the answer, or responds with positive comments, it suggests they are actively listening to what you are saying.

During a video interview, these signs may be slightly more difficult to spot, but if the interviewer seems to be giving eye contact to the camera and is smiling, it’s likely that they agree with your responses and that the interview is going well!

You were asked multiple follow-up questions

Similarly to receiving positive responses to your answers, if the interviewer seems genuinely engaged in what you’re saying and asks you follow-up questions to help you to further expand on your experience and skills, it is a sign that the interviewer is impressed with you.

In the web3 industry, asking follow-up questions demonstrates that the interviewer feels confident that you know what you’re talking about and are testing your fit for the role. Use these questions as an extra opportunity to share your experience and show off your ability!

The interviewers were impressed by your CV

To have made it to the interview stage in the first place, the interviewers must have seen something they like on your CV. In fact, only 2% of candidates who apply for a job are selected to attend a job interview. That being said though, if the interviewer actively comments on how impressed they were with your CV, this is definitely a good sign!

You met multiple members of the team

Meeting multiple members of the team is another hugely positive sign that your interview is going well. They might be excited to introduce you to the people you are likely to be working with soon, or they may want buy-in from key stakeholders, but being introduced to the other people at the company is the perfect opportunity to showcase how your personality matches that of the other employees and how you fit in with the team.

In a Web3 environment, meeting multiple team members can be even more significant. Many blockchain and crypto companies operate in highly collaborative structures where cross-functional teamwork is essential. If you’re introduced to senior engineers or product managers, it could indicate that they see you as a strong fit for both the role and the broader company culture. Additionally, because Web3 projects often rely on distributed teams working asynchronously, meeting multiple stakeholders may suggest they are assessing how well you’d integrate into their decentralised way of working.

How to use these signs to navigate your next Web3 interview

Recognising these positive interview signs is just the first step – what you do next can make a real difference in securing the role. Let’s explore how you can use these signals to your advantage in a Web3 hiring process:

• Follow up with a thoughtful email: After the interview, send a follow-up email within 24 hours. Thank the interviewer for their time, reference specific points from your conversation, and reaffirm your enthusiasm for both the role and the company’s mission. Web3 companies often value passion and engagement, so use this as an opportunity to highlight your alignment with their vision. This is also the perfect opportunity to clarify anything you’re unsure about. For example, if the interview ended on a positive note but you’re unsure about the decision timeline, don’t be afraid to ask. Given the rapid pace of Web3 startups, hiring timelines can be fluid, so having clarity on when to expect feedback will help you manage your job search effectively.
• Be ready for additional technical assessments: Some Web3 companies may follow up with technical challenges, particularly for engineering, smart contract development, or cryptography-related roles. If the interviewer hinted at a next-stage assessment, take the time to brush up on relevant skills.
• Be patient but stay visible: Web3 hiring processes can sometimes take longer than traditional industries due to factors like funding rounds, governance decisions, or shifting priorities in a volatile market. While waiting for feedback, continue networking. Connect with the team members that you met during the process and share insights and engage in discussions around relevant trends.
• Prepare for negotiations: If the signs point to a strong interview performance, there’s a good chance an offer may be coming. Research salary benchmarks for Web3 roles, considering factors like token-based incentives, equity structures, and remote work flexibility.

By taking these steps, you’re not just waiting for a decision, you’re actively strengthening your position as a top candidate in Web3.

How Plexus can help

Knowing the signs of a good interview can help you to gauge your performance, build confidence, and prepare for the next steps in the hiring process. Whether it’s positive responses to your answers or an introduction to the team, these experiences can help you to prepare for next-stage interviews or even your first day. In the fast-paced Web3, blockchain, and crypto industries, identifying these moments is key to boosting your confidence and staying competitive.

If you’re looking for your next role within the web3 space, PlexusRS is here to help! We specialise in connecting high-quality candidates with incredible opportunities that match their skill sets and meet their requirements. We also help our candidates to prepare for interviews, offering individual interview support to help you stand out to potential future employers. Contact us today and discover how we can help you to find your ideal next role!

Every time the crypto market appears to take a downturn, the same question is asked: ‘Is cryptocurrency dead?’ With regulatory crackdowns, high-profile collapses, and price volatility, it’s easy to see these concerns and questions have arisen. But if history has taught us anything, it’s that crypto is no stranger to dramatic highs and lows.

Bitcoin, for example, has been declared “dead” countless times, yet it continues to bounce back – something we explored in our recent article. But what about cryptocurrency as a whole? Has the entire industry peaked, or is it simply evolving? 

Let’s explore cryptocurrency, answering the all important questions, such as ‘is crypto dead?’ and ‘why is crypto crashing and will it recover?’ to find out whether there’s any truth behind the headlines.

What is cryptocurrency?

In case you’ve been living under a rock, let’s give a brief explanation of what cryptocurrency is. Cryptocurrency, otherwise known as crypto, is a digital currency that operates independently of central banks, using cryptographic technology to secure transactions. Unlike traditional currencies issued by governments, cryptocurrencies operate on decentralised networks, typically built on blockchain technology. All of this means that no central authority owns the currency, and makes it highly secure, transparent, and resistant to fraud or manipulation. 

Probably the two most well-known examples of cryptocurrency are Bitcoin and Ethereum. Bitcoin was the first cryptocurrency, created in 2009 as a decentralised digital alternative to traditional money. Ethereum, launched in 2015, goes beyond digital currency by enabling smart contracts – self-executing agreements that power dApps, DeFi, and NFTs. While Bitcoin focuses on secure, peer-to-peer transactions, Ethereum’s flexibility has made it the foundation for much of the modern blockchain ecosystem.

Crypto’s boom and bust cycles

Cryptocurrency has always been a volatile market, experiencing huge increases and sharp declines. While skeptics often see each trough as the end of crypto, history shows that these cycles are a natural part of the industry’s evolution. 

The 2018 bear market followed Bitcoin’s extensive rise to nearly $20,000 in 2017, only to see it crash by over 80% soon after. More recently, the 2022 FTX collapse sent shockwaves through the market, reducing value by billions of dollars and hugely knocking investor confidence. However, crypto eventually rebounded in both cases, proving its resilience.

Much like with traditional finance, the crypto market follows cycles, shaped by factors such as speculation, adoption, and wider economic trends. While the media often blows downturns out of proportion, the bigger picture shows that crypto has a habit of bouncing back, evolving, and coming back even stronger after each dip.

Why is crypto crashing and will it recover?

So, now we know that it’s likely this recent dip in cryptocurrency is no more than a bump in the road, let’s explore the reasons behind the crash and learn whether or not it will recover. These recent fluctuations in cryptocurrency have been caused by a number of different things, including regulatory crackdowns, huge high-profile hacks and rising interest rates.

However, as we have already mentioned, history suggests that recovery is possible. In fact, according to Binance.com, ‘every market crash has been followed by a period of rebirth.’  Past crashes, such as the 2018 bear market, were followed by periods of innovation and renewed investor interest. While experts remain divided on the pace of recovery, many believe that as the industry matures and regulatory clarity improves, confidence will return. 

How will crypto recover?

The road to recovery for cryptocurrency lies in several key factors: regulation, institutional adoption, and technological advancements. As the market continues to fluctuate, it’s important to understand what will drive its resurgence and long-term growth. Let’s explore how regulation and adoption by major institutions, along with advancements in blockchain technology, will shape the future of crypto.

Regulatory changes

Regulation remains one of the biggest factors in whether or not crypto will fail or fly. While some fear that increased oversight could stifle innovation, others argue that clear regulations will strengthen the industry by increasing investor confidence and reducing fraud. Finding a balance between over- and under-regulation is essential to the continuation of cryptocurrencies across the globe.

Institutional adoption

Another important factor behind the future success of cryptocurrency is the institutional adoption. Luckily for crypto investors, major financial institutions like BlackRock and Fidelity are already entering the space, legitimising it as an asset class. Governments worldwide are also exploring digital asset frameworks, suggesting that regulation may help integrate crypto into mainstream finance rather than eliminate it.

Crypto is also becoming more integrated into traditional finance systems. Big banks are starting to experiment with tokenised assets, helping to bring much-needed stability to the market.

Technological and industry developments

Blockchain technology is quickly evolving and driving change across a wide range of industries. Beyond just digital currencies, innovations like DeFi, NFTs, Web3, and gaming are opening up new ways to use and benefit from blockchain. These developments are transforming crypto from simply being a store of value into something that has real-world applications.

At the same time, Layer 2 solutions are tackling the scalability issues that have long been a challenge for blockchain networks. Tools like Ethereum’s rollups and the Lightning Network are helping to ease congestion and speed up transactions, making blockchain technology more usable in everyday life.

How can Plexus RS help?

So, is crypto dying? We don’t think so. In fact, we believe the opposite. The world is entering a new digital age, and we will start to see cryptocurrencies such as bitcoin thrive once again!

Crypto and Web3 are evolving, and companies need the right talent to navigate the changes. Plexus RS connects businesses with top-tier professionals who can drive growth in blockchain, DeFi, and digital assets.

Whether you’re a company looking for specialists or a professional seeking opportunities, Plexus RS is positioned to help you succeed. Get in touch with us today to find out how we can help you!

Why Marketing Is the Hottest Hire in Crypto Right Now

Over the past 90 days, we analysed 221 of our live vacancies across the crypto space.

And the most in-demand role?

Marketing.

Yes, more than smart contract engineers. More than front-end devs. More than business development. Marketing took the top spot.

And within those roles, a pattern emerged:
“X amount of followers.”
“Someone with a voice.”
“Someone who isn’t afraid to be the new face of our product.”

So why is marketing the hottest hire in Web3 right now – and why is an industry that’s built on anonymity suddenly making personal brand a requirement?

To understand the shift, you have to understand the current state of crypto.

The Crypto Landscape: We Were Building, Now We’re Selling

Momentum is back in Web3. And some projects have managed to capture that much-coveted mindshare of the crypto audience.

Projects with deep pockets are going big on ‘Yap campaigns’ – pay-to-play pushes on platforms like Kaito or Cookie3, where brands pay verified KOLs (key opinion leaders) to tweet, talk about, or “yap” about their project.

It’s influencer marketing for crypto – at scale.

And while it drives reach quickly, it’s not cheap. It favours already-funded projects who can afford to flood the feed.

Then there are airdrops.
Take Hyperliquid. they gained phenomenal support and a wave of new users by airdropping over $7 billion worth of HYPE tokens to early users. It rewarded loyalty, drove huge buzz, and put them front and centre in the crypto conversation.

Phantom Wallet, Safe, and Rainbow have also leaned hard into community-led growth and strong UX-driven comms.

Even Optimism and Polygon have reworked their GTM strategies, pushing new narratives to stand out in a crowded L2 space.

The result?

Projects are finally accepting that great tech alone doesn’t drive traction.

You need a voice. A story. A reason to care.

Not Just Marketers – Narrators and KOLs

We’re seeing a clear trend: founders want marketers with personal brands.

They’re not hiring someone to sit behind a dashboard and optimise ads.

They want someone who can own the narrative.
Host Twitter Spaces.
Show up at events.
Get quoted on podcasts.
Be the face of the brand.

In crypto, being a CMO today means being public-facing, strategic, and loud (in the best way).

And for early-stage teams without big airdrops or pay-to-play campaign budgets, a CMO with a strong personal brand is a distribution hack.

They bring:

✅ Established networks: Access to real audiences across X, Farcaster, Discord and more
✅ Authentic voice: They shape the narrative, not just repeat it
✅ Community trust: Instant credibility in a trust-sceptical industry

In short, they’re part brand builder, part ambassador, part KOL.

So, How Do We Actually Find These Candidates?

Finding a marketer with a strong personal brand, real on-chain knowledge, and the ability to front a project isn’t easy – but it’s what we do.

Here’s how:

🧠 We don’t just search CVs – we search timelines
We spend time on Crypto Twitter, Farcaster, Telegram – wherever the real conversations are happening.
If someone’s shaping narratives and building community in public, we notice.

🔍 We look beyond job titles
Some of the best candidates don’t have “CMO” in their title – yet.
They might be leading growth at a DAO, building a high-signal newsletter, or running a meme account with insane reach. We look at impact, not labels.

🧩 We vet for context
Voice matters – but only if it’s backed by understanding.
We screen for people who get the tech (rollups, restaking, TGE) and can talk about it clearly, without jargon.

🤝 We already know them
We’ve placed them. Hired them. Worked with them.
Across DeFi, infra, L1s, NFTs we’ve built the network, and we know who’s quietly (or loudly) crushing it.

Hiring a marketing lead in crypto isn’t about finding someone who looks good on paper.
It’s about someone who has trust, attention, and context, and knows how to use all three.

Final Thoughts

Marketing has always mattered. But in Web3, it’s evolved into something else entirely – part KOL, part educator, part brand ambassador.

Right now, the best projects understand that attention is currency.
And the best marketers don’t just bring skills, they bring distribution, credibility, and a voice that cuts through the noise.

So whether you’re a stealth startup preparing to launch, or a protocol looking to scale, make sure you’re hiring for what the role actually demands today, not what it meant two years ago.

Need help finding a marketer who actually moves the needle?

We’ve placed Heads of Marketing, CMOs and Growth Leads across DeFi, L1s, infra, and NFTs.

Drop us a message and let’s find the voice of your brand.

When you’re looking to fill a Web3 or crypto vacancy, it’s important that you have the right team behind you. In the world of employment, the terms ‘recruitment’ and ‘talent acquisition’ are often used interchangeably, however they are not the same, and understanding the nuances of each is essential for hiring in dynamic industries such as Web3 and crypto.

In this article, we will explore talent acquisition vs recruitment, discussing what each term means, answering the question ‘what’s the difference between recruitment and talent acquisition?’, and help you gain an understanding of when to use these different services.

What is recruitment?

Recruitment is the process of hiring individuals to fill current vacancies. It is a short-term, reactive strategy that focuses on filling roles quickly, without disrupting business operations. The recruitment process is transactional, it is only activated when the specific need arises, and its end goal is to match candidates to vacant positions as quickly as possible.

What is talent acquisition?

Talent acquisition is similar to recruitment in that it finds potential employees, so you’re forgiven for using the terms synonymously. However, that’s where the similarities end. Where recruitment is a reactive process that focuses on quickly filling open vacancies, talent acquisition is a long-term strategic headhunting process. 

Talent acquisition focuses much more on long-term planning, and includes a host of different services, such as employer branding, pipeline building and understanding broader industry trends in order to build a pool of talented candidates and find the right match for complex roles. Talent consultants use a more flexible, relationship-driven approach to gain an in-depth understanding of the businesses that they recruit for and find qualified candidates that suit the company culture.

Key differences between recruitment and talent acquisition

Now you know the definitions of recruitment and talent acquisitions, let’s explore the key differences in talent acquisition vs recruitment:

Objective

The main objective of recruitment is the immediate need to fill vacant positions within an organisation. The focus is on ensuring these roles are filled as quickly and efficiently as possible to maintain business operations and prevent disruptions. This approach is often reactive, responding to specific gaps in the workforce caused by turnover, resignations, or a sudden increase in workload.

On the other hand, the objective of talent acquisition is to proactively build a sustainable workforce that aligns with the businesses goals. Talent acquisition doesn’t solely focus on filling positions that are open currently, but instead aims to ensure that the organisation is well-equipped to meet both current and future demands.

Scope

Recruitment focuses on the specific tasks required to fill an open position, such as creating job postings, reviewing applications, conducting interviews, and completing the onboarding process once a candidate is selected. 

Talent acquisition, however, incorporates a much broader scope that extends beyond hiring for current roles. It involves strategies like employer branding, which enhances the organisation’s reputation as a desirable place to work, and talent sourcing, which identifies high-potential candidates even before a vacancy exists. Additionally, talent acquisition incorporates industry analysis to understand trends, skill shortages, and emerging opportunities, enabling a more informed and strategic approach to workforce planning.

Approach

Recruitment is a reactive approach, triggered by the need to quickly address an immediate gap in the workforce. This short-term focus prioritises speed and efficiency, with the main goal being to find a suitable candidate to fill the vacancy as quickly as possible. 

Comparatively, talent acquisition is a proactive and strategic process. It relies on building relationships with potential candidates over time, even when no immediate position is available in order to make sure that the right talent is available when needed.

Why does the difference matter in Web3 and Crypto?

The Web3 and Crypto sectors face unique challenges that set them apart from more traditional industries. The rapid pace of innovation means that the technology is constantly evolving, creating a high demand for professionals who can keep up with or even lead in these changes. As well as this, Web3, Crypto and Blockchain are very specialised industries, requiring candidates to have niche skill sets and experience. Because of the scarcity of experienced candidates and the growing competition within the industry, finding appropriate candidates can be difficult and requires businesses to be strategic in their hiring processes to ensure they can secure the right talent.

In this highly specialised, fast-moving environment, a talent acquisition approach is important to stay ahead. By adopting a talent acquisition approach, businesses can continuously identify and engage with top talent, even before vacancies arise, enabling them to act quickly and proactively when new hires are needed.

As well as this, a talent acquisition approach helps businesses in these sectors be more adaptable. As the Web3 and Crypto spaces evolve, having a deep understanding of the market and a network of skilled professionals will help companies pivot and adapt to new trends, technologies, and demands.

When to use recruitment vs. talent acquisition

Despite the advantages of talent acquisition, there are still times when a recruitment-focused approach is more appropriate. While a talent acquisition approach is favoured when planning for long-term growth, some industries – especially start ups or smaller businesses with less revenue – don’t require the services of a full talent acquisition agency.

For example, when there is an urgent need to fill roles, such as during company scaling or following a surprising resignation, a recruitment-driven process is a more appropriate choice for businesses. Recruitment can address these short-term needs quickly and efficiently, ensuring roles are filled as soon as possible to prevent disruptions and maintain business operations.

How Plexus supports both approaches

Plexus are proud to offer the best of both worlds. We are experts in the world of Web3, with the largest crypto recruitment team in the world, meaning we are well-equipped to find you candidates that meet your requirements and fit in with your company values. 

We offer two different candidate sourcing solutions, bridging the gap between recruitment and talent acquisition. Our Contingent Model, for example, is our more recruitment-based approach. It focuses on filling current vacancies, and clients only pay once the recruit has joined the team.

Our Retained Model, however, is more of a talent acquisition strategy. Clients invest in an upfront fee and gain exclusive access to our elite delivery team that focus on securing talent that will help companies expand, and building a targeted strategy to aid long-term growth.

Get in touch with us to learn more about our services and discover how we can help you!

Every few years, the same question plagues the crypto industry: Is Bitcoin dead? Sceptics use dwindling hype, regulatory concerns and huge price falls as evidence to prove that the first cryptocurrency has reached the end of its life. However, bitcoin has a history of bouncing back every time, proving critics wrong. 

In this article, we will explain what bitcoin is, define what we actually mean by ‘dead’ in the cryptocurrency environment, and explore the current performance of bitcoin against opinions from critics and supporters to present an answer to the question ‘is bitcoin dead?’. Let’s dive into the debate to uncover the truth.

What is bitcoin?

Bitcoin is a type of decentralised digital currency that operates on a peer-to-peer network, enabling secure and trustless transactions without the need for a central government or bank. It is built on blockchain technology, a distributed ledger that records all transactions in cryptographically secured blocks, linked together in a chronological chain. 

Transactions are validated through a consensus mechanism called proof-of-work (PoW), where miners solve complex cryptographic puzzles to add new blocks to the chain.

What does ‘dead’ mean in crypto?

In cryptocurrency, the term ‘dead’ is used to describe a digital asset that has either lost its value, use, or support. However, the definition can vary depending on the context. Let’s explore some common interpretations of what it means for a cryptocurrency to be ‘dead’:

• Value decline: A cryptocurrency is considered dead if its market price has dropped significantly (to almost zero) and doesn’t show any signs of recovery.

• Abandoned development: If the development team stops working on updates and improvements, the cryptocurrency is often considered to be dead.

• Lack of use: A coin can be considered dead if it’s no longer used for transactions or has been replaced by more advanced technologies.

• Regulatory concerns: If regulations make a cryptocurrency illegal or impractical to use, this usually leads to a drop in trading and use. When this happens, many critics believe the asset to be dead.

• Network failure: Technical issues, such as a 51% attack or a lack of miners to maintain the network, can leave a cryptocurrency non-functional.

In terms of bitcoin, ‘dead’ often refers to price crashes or negative press, but its widespread use and resilient network continue to challenge these claims.

Key Drivers of Bitcoin’s Optimism

Bitcoin’s supporters are passionately challenging claims that bitcoin is dead, arguing instead that over the last few years it has solidified its role as ‘digital gold’. Bitcoins capped supply of 21 million coins mirrors the scarcity and limited availability of precious metals like gold, giving it appeal as a hedge in uncertain economic climates. 

Beyond its status as a digital asset, Bitcoin is becoming increasingly integrated into decentralised finance (DeFi), where it can be used as a guarantee for loans or other financial transactions within DeFi platforms, or to provide liquidity to DeFi pools, earning rewards in return.

On top of this, bitcoin is also becoming a useful tool for sending money across borders. When compared to traditional banks or money transfer services, bitcoin allows faster transactions with lower fees, making it useful for those who live in countries with limited access to banking.

Adoption trends further fuel optimism. For example, El Salvador has adopted Bitcoin as legal tender, demonstrating its potential for mainstream use. Additionally, bitcoin’s recent integration into US politics through growing political donations; rival proposals for its role in the financial system; Trump headlining a BTC conference, and initiatives such as a proposed Bitcoin Strategic Reserve and the rise of crypto political betting platforms like Polymarket all show bitcoin’s ability to remain relevant and prove that it doesn’t seem to be heading anywhere anytime soon.

The Major Risks to Bitcoin’s Future 

However, critics of bitcoin argue vehemently to the contrary, suggesting that Bitcoin faces significant challenges that could prevent its long-term survival. One of the primary concerns is its high energy consumption, with bitcoin estimated to use 127 terawatt-hours a year, contributing to environmental issues. 

As well as the sustainability concerns, heightened government regulations and competition from more advanced blockchain technologies, such as Solana, pose a huge threat to Bitcoin’s authority. 

Finally, leaders of major financial institutions are extremely vocal with their criticisms, such as CEO of JP Morgan, Jamie Dimon, who slammed bitcoin as ‘worthless and a tool for criminals’. This public disapproval has led to widespread doubts about bitcoin’s ability to maintain value and scepticism about its long-term success.

Bitcoin Price Update

Currently though, bitcoin is proving the sceptics wrong. As of 11am on Monday 16th December 2024, the price of bitcoin has increased by 7.29% in the last 7 days and by 153.22% in the last year! This upward momentum follows a period of volatility earlier in 2024, probably due to the increased usage and political engagement we discussed earlier. 

Bitcoin’s price has recently just surpassed $100,000, and is currently at over $104,000. It is also ranking top of the Cryptocurrency rankings, in front of Ethereum at #2 and Tether at #3. This success is driven by increasing interest, particularly after the U.S. presidential results and the bitcoin halving 2024 event that occurred in April this year. On top of this, since President-elect Donald Trump suggested he plans to create a U.S. bitcoin strategic reserve, Bitcoin’s price has surged even more, even reaching $106,000 earlier on 16th December!

What was the bitcoin halving 2024 event?

The bitcoin halving 2024 event took place on the 19th of April this year, and reduced the reward that miners receive by adding new blocks to the blockchain from 6.25BTC to 3.125BTC. This reward decrease reduces the creation of new bitcoin. 

These bitcoin halving events take place after every 210,000 blocks are mined (approximately every four years), and are designed to control inflation and ensure that the total supply of bitcoin reaches its 21 million cap point. Historically, halvings have led to increased prices due to reduced supply and heightened interest.

This particular halving was significant because it took place during a period of economic recovery and growing institutional interest in Bitcoin, contributing to an increase in Bitcoin’s market value.

The history of bitcoin’s performance

Bitcoin has experienced several significant crashes since its creation in 2009. However, since then, every crash has been followed by periods of recovery that have helped to solidify its reputation as a volatile but resilient asset. Perhaps one of the worst crashes was in 2017-18, when bitcoin’s price fell from almost $20,000 to $3,000. Once again, though, bitcoin was able to regain momentum and reach new heights in 2020, fueled by the uncertainty caused by the pandemic. 

More recently, the market saw another downturn in 2022, when it lost over 60% of its value, but it bounced back in 2024, reaching this new $104,000 peak. This history of huge fluctuations highlights bitcoin’s ability to recover, even after huge crashes, and suggests that this trend may continue in the future.

So, is bitcoin dead?

While critics continue to argue that bitcoin is on its way out, its ability to bounce back after periods of such huge decline, as well as its current peak in market value means that it is clear (to us anyway) that bitcoin is not ‘dead.’ It does, however, remain highly volatile, with its fate relying on certain factors such as wider adoption, regulatory clarity and the evolving cryptocurrency market. 

If you’re interested in working within the cryptocurrency space, or you’re looking for a talented bitcoin expert to join your team, contact Plexus today. We help professionals to navigate the ever evolving industry of web3, blockchain and crypto!

The internet has evolved massively since the days of clunky websites and dial-up emails. Now, we’re standing at the edge of a new era—Web3. But what is it, really? And why’s everyone talking about it?

In this article, we’ll answer questions such as ‘what is Web3 technology?’ and ‘what is Web3 in crypto?’, explore the differences between Web1, Web2 and Web3, and discuss the key concepts, benefits, and challenges of Web3.

Web1 vs. Web2 vs. Web3: What’s the difference?

Web1, 2 and 3 mark the three different iterations of the internet. The differences between them showcase the development that the World Wide Web has gone through to reach what we know today. Let’s explore the definitions of each to gain a better understanding: 

What is Web1?

Web1 is the earliest version of the internet, created in the early 1990s. It heavily consisted of static web pages with minimal interaction, interconnected with hyperlinks. This lack of user engagement and UGC has led to it often being referred to as the “read-only web”.

There were no social media platforms, video streaming services, or dynamic content – most sites were informational, and businesses used them primarily for sharing brochures or contact details.

Despite these limitations, Web1 laid the groundwork for the internet’s evolution by connecting users across the world. As technology improved, the need for a more interactive and engaging web gave rise to Web2, marking the transition to the internet we know today.

What is Web2?

According to NordVPN, Web2 is the ‘current version of the web’, characterised by interactive, dynamic elements, the rise of social media platforms and online shopping sites. It emerged in the mid-2000s and created a dramatic shift in how people used the internet. Key features of Web2 include:

• User-Generated Content (UGC): Websites became interactive spaces where users could contribute content, such as blogs, reviews, and social media posts.
• E-commerce: Online shopping platforms like Amazon and eBay revolutionised how people buy and sell products.
• Mobile web: The rise of smartphones made Web2 accessible anywhere, leading to the creation of mobile apps and responsive websites.

Although Web2 revolutionised the way we interact with websites, it also allowed a few tech giants to monopolise the web, owning the majority of the websites, controlling the spread of information and collecting user data to exploit for monetary gain. The centralised servers that store user data also cause security concerns, as hackers only need to breach one system to gain access to huge amounts of data. These issues have paved the way for the development of Web3.

What is Web3?

Web3 is the next generation of the internet. It is a decentralised web that allows users to have more control over their data and was built out of concerns about privacy and security that come with Web2. The primary function of Web3 is to take control away from a single governing body to distribute it across multiple participants.

This decentralisation creates a more democratic internet, where users can interact with platforms and services without relying on centralised authorities that often dictate terms and conditions. This shift not only enhances user privacy but also significantly reduces the risk of data breaches and misuse of personal information that has become prevalent in the Web2 landscape.

What are the core concepts of Web3?

Web3 is characterised by a number of key technologies and principles. Let’s explore the core concepts of Web3:

• Decentralisation: The main concept of Web3 is an internet that is owned by a network of participants, rather than a single centralised authority. This allows users to gain more control over their data and interactions.
• Blockchain technology: Blockchain technology is a database that stores data in blocks that are linked together in a chain. It enables transparent record-keeping and allows secure transactions between parties without the need for an intermediary, enhancing privacy.
• Smart contracts: Smart contracts are self-executing contracts with the terms of the agreement directly written into code on a blockchain. They automatically execute the agreed-upon actions, without relying on third-parties. 
• Cryptocurrencies: Cryptocurrencies are digital currencies that enable transactions within decentralised networks. 
• Non-Fungible Tokens (NFTs): Unique digital assets that represent ownership of specific items or content, such as art, music, or virtual real estate. 
• Interoperability: Interoperability is the ability for different platforms to communicate and work together, enabling browsers to use their assets across multiple services. 
• Tokenisation: The process of converting assets into digital tokens on a blockchain, which can represent ownership or value. 

These core concepts work together to create a more user-centric landscape, setting the stage for the next evolution of the internet.

What are the benefits of Web3?

As we’ve already mentioned, the aim of Web3 is to create an online environment where creators own their data and have more of a say on how it is used and distributed. It has a number of different benefits, including:

• Users have control over their data, reducing reliance on tech giants.
• Blockchain-based systems are open and verifiable, reducing fraud.
• Web3 enables new business models, such as Decentralised Finance.
• Decentralised systems offer enhanced security and privacy protections.

What are the drawbacks of Web3?

Despite the advantages of Web3, there are a number of concerns around the full implementation of the technology. Let’s run through some of the main criticisms of Web3:

• Scalability: Many blockchain networks struggle to handle large volumes of transactions simultaneously. As user demand increases, network congestion can lead to slower transaction times and higher fees.
• User experience: Using decentralised applications and managing cryptocurrencies can be daunting for non-technical users, limiting widespread adoption.
• Regulatory challenges: Governments are still trying to decide how to regulate cryptocurrencies and decentralised platforms, leading to uncertainty.
• Security risks: While blockchain technology is secure, Apps and smart contracts can still be vulnerable to bugs and exploits. 
• Environmental concerns: With growing concern for the planet, the substantial ecological impact of mining and maintaining these networks is causing scepticism. 

How Plexus RS Can help

Web3 can be a challenging sector to navigate, especially if you aren’t fully clued up on it. If you want to hire some web3 talent, but don’t know where to start, we are here to help! On the hunt for a specialised Web3 recruitment agency to connect you with top talent? Looking for a job within the Web3, crypto or blockchain space? Contact Plexus RS today! 

With the dramatic rise of cryptocurrency in the early 2010s, the emergence of the Web3 space took the tech world by storm, and 90% of top internet apps were expected to be Web3 enabled by 2025. Since then, though, the hype has started to die down a bit. But what does this mean for Web3?

In this article, we will explain what Web3 is, explore the current state of Web3 and the potential challenges it faces, and ultimately answer the question ‘is Web3 dead?’

What is Web3?

Web3 is the third generation of the internet. It is a decentralised web that allows users to have more control over their data. It was built on the principles of privacy and security, and takes control away from a single governing body to distribute it across multiple participants in the network.

Key features of Web3 include smart contracts – self-executing agreements coded directly into the blockchain, tokenization through cryptocurrencies and non-fungible tokens (NFTs), and interoperability among various platforms. 

Let’s explore some of the main benefits of Web3:

• User ownership: Individuals have full control over their data and digital assets, reducing reliance on centralised platforms.
• Decentralisation: Power and control are distributed across a network, minimising single points of failure and enhancing security.
• Enhanced privacy: Users can interact without exposing personal information, as many Web3 applications are designed to prioritise privacy and data protection.
• Reduced intermediaries: By enabling direct peer-to-peer transactions, Web3 reduces the need for intermediaries, which can lower costs and increase efficiency.

Overall, Web3 aims to create a more open, user-centric internet, fostering collaboration and increasing transparency and trust.

What are Web1 and Web2?

To gain a real understanding of Web3, you need to know what came before it. Web1 was the first iteration of the internet, created in 1983. The main function of Web1 was to provide information, so it primarily featured basic web pages that displayed information but offered minimal interaction. Websites were often hosted by individual companies, which led to a centralised system where most of the content was controlled by a few organisations.

The evolution into Web2 happened in the early 2000s, and it is closer to the internet we know and love today. It is often referred to as the ‘social web’ or dynamic web’, as it brought about the creation of user-generated content on platforms such as social media sites, blogs and forums. Websites started to become more dynamic, incorporating features that allowed users to interact with content, and offer more personalised experiences with algorithms that recommend content based on user behaviour.

What is the current state of Web3?

The fate of Web3 has become a topic of debate recently. Sceptics argue that Web3 is dead due to the interest in blockchain technology fading and the growing sense of disappointment with cryptocurrencies. 

However, others argue a more optimistic point of view. Large brands jumped on the Web3 bandwagon in the early 2020s. For example, in 2021, a digital Gucci bag was sold on the gaming platform, Roblox, for $715 more than the value of its physical counterpart, in 2022 Google signed a deal with crypto-trading platform, Coinbase, to allow customers to pay for cloud services using certain cryptocurrencies, and commercial titans such as Mastercard, Nike and Deloitte were building on blockchain throughout 2023.

Challenges faced within the Web3 space

Despite the number of large-scale businesses jumping on the Web3 trend, there are still a few challenges within the Web3 space. For example, regulatory uncertainty poses a significant hurdle, as governments around the world are still developing regulations for key components of Web3. Coupled with concerns about the complexity of many Web3 applications and the growing scepticism around security can lead potential users to question the practicality and sustainability of such platforms.

The future of Web3

Despite the challenges faced in the Web3 landscape, its future remains promising, particularly in several key areas. Decentralised finance (DeFi), for example, seeks to disrupt traditional financial systems by offering services like lending, borrowing, and trading without intermediaries. DeFi platforms are already attracting substantial investment and user interest, providing innovative financial solutions that empower individuals globally.

The integration of non-fungible tokens (NFTs) within the gaming space would allow players to truly own in-game assets, building a new economy where gamers can trade and sell their digital items across multiple platforms, improving engagement and creating new revenue models for investors. 

The processes involved in managing people’s identities online represents another important application of Web3. With increasing concerns over data privacy and security, decentralised identity solutions can give users more control over their personal information, allowing them to verify themselves across services without relying on centralised databases.

Looking ahead, several innovations could reignite interest in Web3. Layer 2 solutions, designed to improve scalability and reduce transaction costs, aim to make blockchain technologies more accessible and user-friendly. Additionally, advancements in interoperability protocols will create more seamless interactions between different blockchains. 

The role of recruitment in Web3

As the Web3 landscape evolves, the demand for specialised talent is growing, making recruitment an essential element for success. Currently, a variety of roles are in high demand, including blockchain developers, smart contract engineers, and decentralised application (dApp) developers. These professionals are vital for building and maintaining the innovative technologies that underpin Web3. Additionally, skills in user experience (UX) design and product management are becoming increasingly important, as creating user-friendly interfaces is critical for attracting and retaining users in a complex environment. 

A strong recruitment strategy is essential for shaping the future of Web3 companies. By prioritising diversity and inclusivity in hiring practices, companies can attract a broader range of perspectives and ideas. Focusing on skill development and continuous learning can help teams stay ahead of rapidly changing technologies. Effective recruitment can also streamline the onboarding process, ensuring that new hires are integrated smoothly into the company culture and operations.

How Plexus Can help

The Web3 space has been through a dramatic shift since its conception- from initial excitement, to a phase of disillusionment, to now what is seeming to be a renewed focus on practical applications. While challenges are still present, the potential for Web3 remains significant, so Web3 certainly isn’t dead!

If you’re looking for a specialised Web3 recruitment agency to connect you with top talent, or are a professional within the Web3, crypto or blockchain space looking for a job, contact Plexus RS today!