
Boson Protocol

The Client:
Founded in 2020, Boson Protocol is Web3’s decentralised commerce layer, enabling the tokenisation, transfer, and trade of physical goods as redeemable NFTs. Boson allows brands to monetise, grow, and engage new communities by selling physical items as NFTs—whether online in their e-commerce stores, in games, like Roblox and Decentraland, or on NFT marketplaces.
“Plexus understands the unique challenges of Web3 and its shifting recruitment market dynamics.
They have a deep understanding of our hiring needs and consistently identify and secure top-calibre candidates, giving us a significant advantage in a highly competitive recruitment market.”

The Challenge:
Boson first partnered with Plexus during its initial team build-out and later sought our expertise when launching a new protocol alongside their existing platform. Their goal was to secure top talent for marketing and business development/go-to-market roles.
However, the challenges were multifaceted:
– Market Dynamics: The hiring took place during a period of shifting conditions, where candidate availability moved from abundant to scarce as the market gained momentum. Compensation expectations were evolving rapidly, making it challenging to secure top talent.
– Diverse Hiring Needs: Boson required both bulk hiring solutions (retained searches) and one-off hires (contingent recruitment), making flexibility in our approach key.

The Solution:
Plexus leveraged our strong rapport with Web3 candidates to find individuals excited about Boson’s mission and flexible around compensation. Combined with our deep understanding of Boson’s needs and market dynamics, we delivered a tailored and agile hiring process.
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Understanding and Adaptability
We’ve been working with Boson since 2020, building a strong partnership based on trust and a thorough understanding of their business goals, culture, and constraints. Our ability to pivot between retained and contingent hiring models allowed us to adapt to their changing needs.
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Finding Hidden Talent
Operating within shifting market conditions required creative sourcing. We focused on candidates who had the skills and ambition to excel in Web3 but weren’t solely driven by financial incentives—such as those motivated by the opportunity to work on cutting-edge technology and decentralised commerce.
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Navigating Market Trends
We stayed ahead of the market dynamics, proactively engaging with candidates before they were snapped up. By positioning Boson’s roles as opportunities to shape the future of decentralised commerce, we ensured they remained competitive with budget.
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Communication and Flexibility
Our close collaboration with Boson meant we could refine candidate profiles and adjust our approach as the market evolved, ensuring alignment throughout the process.
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The Results:
We successfully placed 19 roles for Boson Protocol. The roles filled included:
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- Senior Blockchain Engineer
- Partnerships Lead
- Head of Community
- Marketing Manager
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